The Kandinsky poster shows a number of visual principles from hierarchy, negative space, and consistency and repetition. The hierarchy is clear and has well defined dominant, sub-dominant and subordinate elements all achieved by subtle differences in size, position and color. The designer also has clear areas or shapes of negative space which help to emphasize the text. The consistency of the letter spacing and angles can be attributed to the designer’s use of grids and the repetition of the rectangular shapes also helps to create harmony and balance. All in all, this poster is consistent with the International typographic style, or Swiss Style, with its readability, legibility, cleanliness and objectivity.
“Tadanori Yokoo’s works reveal all of the unbearable things which we Japanese have inside ourselves and they make people angry and frightened. He makes explosions with the frightening resemblance which lies between the vulgarity of billboards advertising variety shows during festivals at the shrine devoted to the war dead and the red containers of Coca Cola in American Pop Art, things which are in us but which we do not want to see.” -Yukio Mishima’s description of Yokoo’s works in 1968
Zwart was a Dutch architect, photographer, typographer, industrial designer, and graphic designer.
He was born in 1885 and in 2000, he was awarded “Designer of the Century” by the Association of Dutch Designers.